8/23/2023 0 Comments Vr stranger things meaningThis shows that marketers need to always be looking for ways to personalise content and experiences so people can relate more to their brand. For example, when Stranger Things season two was released, Spotify gave customers the chance to deliver curated playlists by pairing their taste of music with their favourite Stranger Things character. Today data drives everything from the content we create to experiences we have, meaning simple curation is no longer enough. From fast food chain Burger King offering an Upside Down Whopper Meal, a regular whopper burger simply served upside down, to Panda Express serving up a supernatural orange chicken dish – when it comes to marketing you should always be open to strange ideas. Many brands can harness the buzz during the lead up to any new series to create strange content that links back to their brand. Stranger Things has opened the gate for brands to jump on the bandwagon. There are many strange ways Stranger Things has truly flipped the marketing world upside down, which is why we have put together a few ways the show has really made marketers rethink how to engage audiences. The Netflix show has managed to engage audiences far beyond their TV screens. Stranger Things And Its Strange Marketing If previous seasons are anything to go by, season 4 will deliver all sorts of nightmares. With a supernatural war on the horizon and Eleven being the key to humanity’s survival (no pressure), we are certainly in for an action packed series. The official trailer gives us a closer look of what to expect, from Eleven living in California and struggling to fit in with normal teenage life and Hopper being alive, to the Russians conducting their own Upside Down-related experiments. We are about to get even more from the Upside Down as Stranger Things returns with season 4. While “major VR platforms” is non-specific, we’ll note that PSVR 2 is slated for release in February while Meta has already started teasing Quest 3 for release late next year.Photo Credit: What will Stranger Things season 4 be about? Players will invade the dreams and memories of fan favorite characters and harness telekinetic powers to battle humans and creatures alike, as Henry Creel’s transformation into Vecna and his influence on the events of prior seasons is revealed.” “Stranger Things VR will allow fans to experience the world of Stranger Things from the never-before-seen perspective of Vecna as he explores unknown realities, forms the hive mind, and enacts his plan for revenge against Eleven and Hawkins. We don’t have a lot more details about the project right now but Tender Claws did share the following description: “As fans, we want this game to be very special and we are energized by the support and enthusiasm we’ve received from Netflix and the Stranger Things creative team.” “We are awed that we get to live within the Stranger Things universe and dive into the rich inner worlds of its characters through Tender Claws’ unique approach to nested worlds and immersive dreamscapes,” said Tender Claws directors Samantha Gorman and Danny Cannizzaro in a joint prepared statement. We’re extremely curious to see how their work develops with the writers of Stranger Things. The developers routinely play with VR’s unique advantages over traditional mediums, toying with ideas like scale, jumping between realities, and telekinetic superpowers all mixed with a touch of existential dread. Their use of live performance on Quest headsets in The Tempest was remarkable for demonstrating how a performer could manage ticketed shows in standalone VR while slipping into characters to tell one of Shakespeare’s stories. Tender Claws is the studio behind some groundbreaking VR experiences including The Under Presents, The Tempest, and Virtual Virtual Reality games. The game is described as featuring psychological horror and action “from the never-before-seen perspective of Vecna as he explores unknown realities, forms the hive mind, and enacts his plan for revenge against Eleven and Hawkins.” Stranger Things VR is coming to “major VR platforms” in late 2023 and was revealed in a trailer premiering on YouTube today. Tender Claws is developing and publishing Stranger Things VR in partnership with series writers to explore Henry Creel’s transformation into the villain Vecna. Stranger Things VR is coming in late 2023 with one of VR’s most innovative development studios making the game in collaboration with Netflix.
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